- Want to use the media to gain FREE publicity for your business?
- Looking for an alternative to paying $$ for expensive advertising?
- Need to deal with reporters but don’t know what to say?
- Worried about how to deal with tricky questions?
- Afraid you’ll make a mess of things if you go on radio or TV?
THE TRAINING MODULES
MODULE 1: What journalists want—including: the media environment, why engage with the media, the journalistic mindset, what is News, and how can you supply it?
MODULE 2: How to prepare—including: confidence, clarity and control, pro-active and reactive media handling, our exclusive 3-stage preparation process, The EQUALS formula for coming up with a good ‘quote’, avoiding jargon.
MODULE 3: TV interviews—including: the process of getting you on the air, roleplay interviews to show you what works and what doesn’t, creating soundbites, what to wear, avoiding interview traps.
MODULE 4: Press, radio and online interviews—including: the questions to ask beforehand, vocal delivery tips, adapting your style, taking control in a print interview, on & off the record, ‘no comment’.
- Why engage with the media?
- The media landscape—understanding the opportunities
- Why media belt-tightening means even more opportunities for you
- Understanding the journalist’s mindset
- What makes a news story
- The EQUALS formula to bring your message alive with examples and illustrations
- Creating a mutually beneficial relationship with media outlets
- Understanding pro-active and re-active media handling
- How to prepare effectively for any media interview
- Techniques for dealing with difficult questions
- Avoiding jargon
- The key questions you need to ask before any radio or TV interview
- Roleplay interviews to SHOW you what works in a TV interview
- How to approach a live vs pre-recorded interview
- What to wear for TV
- Verbal and non-verbal communication—how to sit, where to look on TV
- Coming up with a great ‘soundbite’
- Radio and TV interviews—the similarities, and key differences
- Sidestepping reporter tricks
- Understanding deadlines
- Checking quotes
- Dealing with online media
- Coming up with ‘news hooks’ that will interest reporters in your business
- Creating an effective Press Release
- Do-it-yourself PR vs hiring a publicist
- Press conferences and press events
- Dealing with the international media
- Handling journalists at informal occasions
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